BUYERS: Address Inquiries

These are leads who have inquired about a specific listing or address. They may:

• Have specific questions
• Want to set up a time to see it
• Be generally requesting more info about that home

This doesn’t mean they are only interested in that home, but our initial communication should be focused on the property they inquired about.

At some point during the initial conversation, we should bring up that we can help with any other properties they’re interested in as well.

BUYERS: Area Inquiries

These are leads who haven’t inquired about a specific listing. Instead, they’ve just registered on a website to view listings (usually our MomentumTeam.com website.)

The area displayed in their inquiry is typically just the area they were initially searching in.

Our communication with these leads looks a little different because:

• They weren’t necessarily asking or wanting someone to reach out yet
• We are proactively calling to provide value
• We need to keep in mind that they didn’t specifically ask for a call

Our goal is to help them in their search without being pushy or making assumptions. While these leads typically aren’t as close to setting up an appointment, it’s an opportunity for us to connect with them earlier in their home search before they’ve spoken to other agents.